Queer Baiting: The Whys, Whos and Whats
June. What a stellar month for LGBTQIA+ folks. Out of the 12 months, the people of this community get one month to celebrate themselves, and joining in on the celebrations, capitalist companies change their social media display pictures, adorning it with the rainbow colours and flag emojis. There are PRIDE sales, “Get 10% off for every purchase during Pride Month!”, but there's an obvious loophole here. These companies have country-specific social media pages. For example if I own a multinational company called XYZ, it will have a social media page ‘XYZ India’ for consumers in India. Since the annulment of Section 377 of the Indian Penal Code, multinational companies in India have definitely ramped up their "support" for the LGBTQIA+ community. (Image via Melodie Vo/The Eagle Eye) Before I digress further, let's talk about Queer Baiting . So what is exactly does this term mean? Queerbaiting is a techinique used for marketing by creators in order to depi...